Coffee Blogs

Turn an Ordinary Cup into Your Favorite Cup – Part 1: Choosing Your Flavor

Turn an Ordinary Cup into Your Favorite Cup - Part 1: Choosing Your Flavor

Coffee is perhaps the most popular drink in the world and is literally shared by millions. A single cup of coffee can shape a cozy and intimate environment perfect for brewing close connections.

With so many of us bonding over coffee, it’s no wonder there are so many different brands, flavors, blends and choices. If you’re a devoted coffee-drinker, you probably already have an idea of what you love; but even coffee connoisseurs find new favorites. That’s why, in this article, we’re going to talk about the significance of origin and what flavor you can expect from different regions.

This will be a 3-part blog:

Part 1: Flavor & Origin
Part 2: Roast Type
Part 3: Grind Type

So stay tuned for more exciting tips about how to turn an ordinary cup into your favorite cup!  

1.East Africa: Ethiopia, Rwanda, Kenya, Uganda

African coffee beans are loaded with taste and smell
Undertones are similar to that of sweet wine


Tasting Profile: wild, winey, fruity.

View or shop our Ethiopian Collections

In Ethiopia, note that coffee is processed using one of two methods – natural and wet. The use of these methods – either together or separately – can significantly change the taste from one batch of beans to the next.

Wet coffees are lighter with more flowery undertones.
Natural, or dry processed, are heavier, fruity and more syrupy – sometimes tasting like blueberries.


Tasting Profile: complex, sweet, acidic, floral. Think caramel and butterscotch


Tasting Profile: complex, spicy, citrusy, bright, clean. Think dried fruit and berries. 

View or shop coffee from Kenya


Tasting Profile: full, fruity taste that’s as smooth as silk

The aroma Ugandan coffee is truly unforgettable
Some of the best coffee in the world comes from Uganda

*If you’re unsure where to start, I always recommend African coffee first – the tasting profile is remarkable. Coffee from Kenya and Rwanda are a few of my personal favorites. Yrgacheffe is also a very popular choice amongst people who also favor the African Origins

2. Indonesia: Timor, Sumatra

View or shop coffee from Indonesia

Tasting Profile: earthy, spicy and very flavorful, heavy body, sweet cedar, bell pepper, and distinct notes of chocolate and balsamic vinegar

3. Central America: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama

View or shop our Central American Collection

Tasting Profile: offers a rich, mild body with low acidity, slightly sweet with a shy and gentle flavor, genuine & traditional taste, chocolatey, Nutty

4. South America: Colombia, Peru, Brazil

View or shop our South American Collection
Tasting Profile: light, floral undertones, slightly bittersweet Due to their light and gentle profiles, coffee from Latin America usually tastes best in mixtures or specialty blends.

Some Final Thoughts:

We hope this article brews some understanding and leads you on the path of coffee discovery!  Stay tuned for our next article that will reveal valuable information about roasting raw coffee beans, and how this important process stimulates and can significantly change the taste of your coffee, from one roast type to the next.

We love to talk about coffee. Feel free to leave any questions or comments below! 


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